Selected Successes

EXPERIENCED AND ACCOMPLISHED DESIGNER with a 20-year track record of increasing responsibilities.

Application for frontline workers

Design intuitive frontline T-Mobile application that increased productivity and reduced customer time in stores and the phone.

Scalable design systems

Develop 50+ user-ready, customizable components that let the developer build applications and web pages for any platform, browser, or device using a framework of choice, resulting in a 50% reduction in development time (around)

eGovernment

Designed web application, Gyandoot-eGovernment (a unique government to citizen intranet project implemented in a tribal district in India) resulting in providing access to everyday needs such as land records and benefiting over 500,000 people living in over 600 villages

Specific Competencies

A 20-year history of increasing responsibility for driving innovative solutions to improve TOTAL user experience

Curiosity and Quick learning

Wireframing and prototyping

User interface (UI) design

Responsive web design

Project management

Team and stakeholder management

Empathy

Collaboration & Communication

User research and strategy

Tools with years of experience

Figma

VisualSitemaps

Artificial intelligence (AI)

Sketch

Adobe XD

Photoshop

Zeplin

UXPin

CSS

HTML

Mural

UX UI Project management

Work History

20-year track record of increasing responsibilities

March 2013 – PresentProduct Designer

Oversaw UX design of digital initiatives for mobile, web and cross-platform customer journeys
Create sketches to fully functional interactive wireframes using current market tools and processes
Create visual mockups from wireframes using typography and color
Front End and Back End Developers – to support the UI for any development work and resolving any issues based on technical constraints
Built and managed a high functioning UIUX design team
Established, maintained and promoted design guidelines and interaction standards

April 2012 – March 2013Sr. UXUI Designer

Translate concepts into user flows, wireframes, mockups and prototypes that lead to intuitive user experiences.
Facilitate the client’s product vision by researching, conceiving, sketching, prototyping and user-testing experiences for digital products.
Design and deliver wireframes, user stories, user journeys, and mockups optimized for a wide range of devices and interfaces.
Identify design problems and devise elegant solutions.
Make strategic design and user-experience decisions related to core, and new, functions and features.
Take a user-centered design approach and rapidly test and iterate your designs.

Sep 2009 – April 2012 UXUI Designer

Identify target user groups and carry out interviews or other types of inquiry to help understand user needs
Ensure the creation and implementation of customized experiences for the digital user
Produce high-quality solutions through flow diagrams, graphic designs, storyboards and site maps
Maintain a competitive edge against competitor products and industry trends
Perform tests on user interface elements such as CTAs, layouts, target links, landing pages and banners
Understand product specifications and user psychology and predict what might work for both

Jan 2003 – Dec 2008 Total Experience Designer (TXD)

Creating user-centered designs by understanding business requirements, and user feedback
Translating requirements into style guides, design systems, design patterns and attractive user interfaces
Designing UI elements and tools such as navigation menus, search boxes, tabs, and widgets for our digital assets.
Testing UI elements such as CTAs, banners, page layouts, page designs, page flows, and target links for landing pages.
Collaborating with the marketing team, and internal and external designers to ensure the creation and delivery of tailored experiences for the digital user.
Collaborating effectively with product, engineering, and management teams